{"id":3041,"date":"2017-02-23T17:51:27","date_gmt":"2017-02-23T16:51:27","guid":{"rendered":"http:\/\/re-active.fr\/blog\/?p=3041"},"modified":"2017-04-15T20:58:19","modified_gmt":"2017-04-15T18:58:19","slug":"techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur","status":"publish","type":"post","link":"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/","title":{"rendered":"Techtera \/ 2G2L \/ Avantex Paris fa\u00e7onnent la mode du futur"},"content":{"rendered":"<p>Une pl\u00e9iade de mannequins dont les postures dynamiques allaient de pair avec leurs allures streetwear, glamour et rockabilly, accueillaient les visiteurs d&#8217;embl\u00e9e s\u00e9duits, sur Avantex Paris, le salon professionnel qui r\u00e9unit la mode et les nouvelles technologies, du 6 au 9 f\u00e9vrier dernier au Parc des Expositions du Bourget.<\/p>\n<div id=\"attachment_3069\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3069\" class=\"wp-image-3069 size-full\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/celel-ci.jpg\" width=\"900\" height=\"538\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/celel-ci.jpg 900w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/celel-ci-600x359.jpg 600w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/celel-ci-768x459.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-3069\" class=\"wp-caption-text\">Collection Techtera \/ 2G2L \/ Avantex Paris \u00a9 Avantex Paris<\/p><\/div>\n<p>17 silhouettes tr\u00e8s couture-\u00e0-porter composent la collection Techtera par 2G2L, un projet exp\u00e9rimental, prospectif et totalement in\u00e9dit : Louis G\u00e9rin et Gr\u00e9gory Lamaud, cr\u00e9ateurs de mode et fondateurs du bureau de style 2G2L, ont imagin\u00e9 ces v\u00eatements \u00e0 partir des mati\u00e8res mises \u00e0 disposition par 11 soci\u00e9t\u00e9s fran\u00e7aises adh\u00e9rentes au r\u00e9seau Techtera, le p\u00f4le de comp\u00e9titivit\u00e9 des textiles et mat\u00e9riaux souples en Auvergne Rh\u00f4ne Alpes. Techtera est l&rsquo;un des leaders des textiles techniques en France et accompagne pr\u00e8s de 130 entreprises dans l&rsquo;\u00e9mergence, la structuration et la mise en \u0153uvre de leurs projets de R&amp;D collaboratifs.<\/p>\n<p>Concevoir et cr\u00e9er cette collection a \u00e9t\u00e9 un vrai challenge pour Louis G\u00e9rin et Gr\u00e9gory Lamaud, davantage habitu\u00e9s \u00e0 r\u00e9aliser leurs v\u00eatements \u00e0 partir de textiles plus classiques. L&rsquo;habillement n&rsquo;est pas le domaine d&rsquo;application principal des industriels du r\u00e9seau Techtera, leurs secteurs sont essentiellement li\u00e9s \u00e0 l&rsquo;automobile, l\u2019ameublement, le m\u00e9dical,\u00a0 le sport, l&rsquo;a\u00e9ronautique, l\u2019a\u00e9rospatial, l&rsquo;agrotextile&#8230;<\/p>\n<p>Imaginons les Gar\u00e7ons recevoir dans leur atelier parisien les mat\u00e9riaux souples envoy\u00e9s par Techtera et d\u00e9couvrir : le tissu anti-pluie d&rsquo;Alpex, le fil r\u00e9fl\u00e9chissant con\u00e7u \u00e0 partir de billes de verre nanom\u00e9triques de Billion Mayor Industrie, le jersey mousse anti-bruit et anti-vibrations de Montdor, le tissu technique pour airbag et les gaines d&rsquo;isolation thermiques de Bluestar Silicones, le fil RAIN RFID de Primo 1D, les prot\u00e8ges-armatures du sp\u00e9cialiste de la lingerie Odea, des cordes techniques et des rubans de la Soci\u00e9t\u00e9 Choletaise de Fabrication, le tissu en fibre de basalte de MDB Texinov, le tissage jacquard en fil d&rsquo;aramide de Moulinage du Solier et le tissu entoil\u00e9 pour les parachutes de Diatex.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-3041 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/messefrankfurtselectionjour1-040\/'><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"600\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-040-399x600.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-3070\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-040-399x600.jpg 399w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-040-768x1154.jpg 768w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-040-682x1024.jpg 682w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-040.jpg 1024w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-3070'>\n\t\t\t\tle composite lamin\u00e9 Diatex\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/_30s1986\/'><img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"600\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/30S1986-319x600.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-3075\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/30S1986-319x600.jpg 319w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/30S1986-768x1443.jpg 768w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/30S1986-545x1024.jpg 545w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/30S1986.jpg 1024w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-3075'>\n\t\t\t\tTwin set blouson et jupe patineuse\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/messefrankfurtselectionjour1-041\/'><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"600\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-041-399x600.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-3071\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-041-399x600.jpg 399w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-041-768x1154.jpg 768w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-041-682x1024.jpg 682w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/MesseFrankfurtSelectionJour1-041.jpg 1024w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-3071'>\n\t\t\t\tla fibre de basalte MBD TEXINOV\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/_jlc8592\/'><img loading=\"lazy\" decoding=\"async\" width=\"363\" height=\"600\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/JLC8592-363x600.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-3076\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/JLC8592-363x600.jpg 363w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/JLC8592-768x1270.jpg 768w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/JLC8592-619x1024.jpg 619w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/JLC8592.jpg 1024w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-3076'>\n\t\t\t\tTwin set sport\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Bien conscients d&rsquo;avoir entre les mains de v\u00e9ritables fleurons de l&rsquo;industrie textile fran\u00e7aise, Louis G\u00e9rin et Gr\u00e9gory Lamaud ont \u00e9t\u00e9 fins strat\u00e8ges pour apprivoiser les mat\u00e9riaux. Ils ont contourn\u00e9 les diff\u00e9rences de composition, de main, de poids (qui impliquent une certaine rigidit\u00e9 et un tomb\u00e9 complexe) pour confectionner une ligne d&rsquo;everydaywear, avec les must-have d&rsquo;un vestiaire : jupe, short, robe, combinaison, capeline, blouson, poncho, manteau. Le parti-pris des Gar\u00e7ons a \u00e9t\u00e9 gagnant : ils ont d&rsquo;abord choisi d&rsquo;\u00e9laborer des v\u00eatements r\u00e9alistes aux coupes simples et minimalistes, pour laisser la mati\u00e8re s&rsquo;exprimer et vivre librement, sans la forcer. Ils ont ensuite initi\u00e9 d&rsquo;autres gestes dans leur processus cr\u00e9atif, instaur\u00e9 une nouvelle \u00ab\u00a0m\u00e9canique\u00a0\u00bb dans le traitement du tissu technique. Il est \u00e0 ce titre int\u00e9ressant de constater que l&rsquo;innovation des process et des outils jaillit parfois dans la difficult\u00e9 et part souvent&#8230; du syst\u00e8me D!<\/p>\n<p>La\u00a0 collection Techtera par 2G2L conjugue performance technique et performance couture et dois \u00eatre appr\u00e9hend\u00e9e, au del\u00e0 de son design, comme de la prospective pour le pr\u00eat-\u00e0-porter, o\u00f9 le v\u00eatement nous emm\u00e8nera vers encore plus de confort et de protection gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration de fonctionnalit\u00e9s\u00a0 high-tech.<\/p>\n<p>Louis G\u00e9rin et Gr\u00e9gory Lamaud ont pu dresser un \u00e9tat des lieux complet des possibilit\u00e9s de d\u00e9veloppement pour l&rsquo;habillement, tr\u00e8s en amont de la fili\u00e8re. C&rsquo;est une exp\u00e9rience \u00e9prouv\u00e9e pr\u00e9cieuse pour les industriels du p\u00f4le Techtera qui les ont d&rsquo;ailleurs invit\u00e9s \u00e0 rejoindre le r\u00e9seau. Ils sont ainsi les premiers cr\u00e9ateurs de mode \u00e0 int\u00e9grer le p\u00f4le de comp\u00e9titivit\u00e9 Techtera et vont poursuivre et enrichir le dialogue, authentique et compl\u00e9mentaire, avec les industriels. De nouvelles synergies sont en vue&#8230; Ancr\u00e9es dans l&rsquo;histoire, la tradition et r\u00e9solument tourn\u00e9es vers le futur!<\/p>\n<div id=\"attachment_3077\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3077\" class=\"wp-image-3077 size-full\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/article.jpg\" width=\"960\" height=\"717\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/article.jpg 960w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/article-600x448.jpg 600w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/article-768x574.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-3077\" class=\"wp-caption-text\">Les Gar\u00e7ons et leurs mod\u00e8les<\/p><\/div>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.avantex-paris.com\/\">Avantex Paris<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.2g2l.com\/\">2G2L<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.techtera.org\/\">Techtera<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une pl\u00e9iade de mannequins dont les postures dynamiques allaient de pair avec leurs allures streetwear, glamour et rockabilly, accueillaient les visiteurs d&#8217;embl\u00e9e s\u00e9duits, sur Avantex Paris, le salon professionnel qui r\u00e9unit la mode et les nouvelles technologies, du 6 au 9 f\u00e9vrier dernier au Parc des Expositions du Bourget. 17 silhouettes tr\u00e8s couture-\u00e0-porter composent la [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[728,1],"tags":[707,708,169,709,139,710,502,711],"class_list":["post-3041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coupsdecoeur","category-non-classe","tag-avantex-paris","tag-gregory-lamaud","tag-innovation","tag-louis-gerin","tag-mode","tag-techtera","tag-textile","tag-texworld-paris"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Techtera \/ 2G2L \/ Avantex Paris fa\u00e7onnent la mode du futur &#8211; Re Active<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Techtera \/ 2G2L \/ Avantex Paris fa\u00e7onnent la mode du futur &#8211; Re Active\" \/>\n<meta property=\"og:description\" content=\"Une pl\u00e9iade de mannequins dont les postures dynamiques allaient de pair avec leurs allures streetwear, glamour et rockabilly, accueillaient les visiteurs d&#8217;embl\u00e9e s\u00e9duits, sur Avantex Paris, le salon professionnel qui r\u00e9unit la mode et les nouvelles technologies, du 6 au 9 f\u00e9vrier dernier au Parc des Expositions du Bourget. 17 silhouettes tr\u00e8s couture-\u00e0-porter composent la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/\" \/>\n<meta property=\"og:site_name\" content=\"Re Active\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reactiveParis\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-23T16:51:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-15T18:58:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/celel-ci.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RE ACTIVE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"RE ACTIVE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/\"},\"author\":{\"name\":\"RE ACTIVE\",\"@id\":\"https:\/\/re-active.fr\/re_active\/#\/schema\/person\/9e12f374b8ebceb5fc827cd47bda9d5c\"},\"headline\":\"Techtera \/ 2G2L \/ Avantex Paris fa\u00e7onnent la mode du futur\",\"datePublished\":\"2017-02-23T16:51:27+00:00\",\"dateModified\":\"2017-04-15T18:58:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/\"},\"wordCount\":745,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/re-active.fr\/re_active\/#organization\"},\"image\":{\"@id\":\"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/celel-ci.jpg\",\"keywords\":[\"avantex paris\",\"gr\u00e9gory lamaud\",\"innovation\",\"louis g\u00e9rin\",\"mode\",\"techtera\",\"textile\",\"texworld paris\"],\"articleSection\":[\"Coups de coeur\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/\",\"url\":\"https:\/\/re-active.fr\/re_active\/techtera-2g2l-avantex-paris-faconnent-la-mode-du-futur\/\",\"name\":\"Techtera \/ 2G2L \/ Avantex Paris fa\u00e7onnent la mode du futur &#8211; 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