{"id":2962,"date":"2016-11-30T15:01:17","date_gmt":"2016-11-30T14:01:17","guid":{"rendered":"http:\/\/re-active.fr\/blog\/?p=2962"},"modified":"2017-04-15T20:58:56","modified_gmt":"2017-04-15T18:58:56","slug":"prendre-ses-savoir-faire-a-la-racine","status":"publish","type":"post","link":"https:\/\/re-active.fr\/re_active\/prendre-ses-savoir-faire-a-la-racine\/","title":{"rendered":"Prendre ses savoir-faire \u00e0 La Racine"},"content":{"rendered":"<p style=\"text-align: justify;\">Comment cr\u00e9er des produits bien dans leur \u00e9poque avec des savoir-faire, parfois ancestraux, d\u00e9j\u00e0 bien enracin\u00e9s? Une bonne question\u00a0qui taraude tout d\u00e9tenteur de savoir-faire qui souhaite les\u00a0pousser vers l&rsquo;innovation et \u00e0 la rencontre de nouveaux publics. C&rsquo;est aussi cette\u00a0question que se\/vous pose le studio La Racine, puisqu&rsquo;elle se retrouve dans sa\u00a0base line : studio d&rsquo;innovation des savoir-faire. La mission que revendique\u00a0<a href=\"http:\/\/www.la-racine.com\">La Racine<\/a> est justement de\u00a0r\u00e9inventer un\u00a0savoir-faire pour l&rsquo;inscrire dans le monde \u00e9conomique d&rsquo;aujourd&rsquo;hui. Il faut dire que le bin\u00f4me fondateur du studio conna\u00eet parfaitement sa\u00a0partition : Tiphaine Chouillet, directrice du marketing d&rsquo;<a href=\"http:\/\/www.emilehenry.com\/fr\/fr\/\">Emile Henry<\/a> pendant 5 ans, a su r\u00e9nover de fond en comble cette marque fran\u00e7aise de c\u00e9ramiques culinaires plus que centenaire; quant \u00e0 Laurent Corio, designer de son \u00e9tat et donc en interrogation permanente sur les formes et les usages, sa collaboration avec le laqueur japonais Isuke est une d\u00e9monstration parfaite de parcours d&rsquo;un savoir-faire un peu confit dans son h\u00e9ritage vers de nouveaux usages plus contemporains, qui nous a frapp\u00e9. Un projet mod\u00e8le d\u00e9marr\u00e9 sous les auspices de\u00a0<a href=\"http:\/\/www.kyoto-contemporary.net\">Kyoto Contemporary<\/a> et qui se poursuit actuellement. A noter que Laurent Corio a re\u00e7u le Grand Prix de la Cr\u00e9ation de la Ville de Paris en 2014. Des exp\u00e9riences fortes et concluantes qui ont conduit ces grands passionn\u00e9s de savoir-faire a cr\u00e9er le studio La Racine.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2962 gallery-columns-1 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/re-active.fr\/re_active\/prendre-ses-savoir-faire-a-la-racine\/laracine-portrait\/'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"454\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/LaRacine-portrait-600x454.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-2966\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/LaRacine-portrait-600x454.jpg 600w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/LaRacine-portrait-768x581.jpg 768w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/LaRacine-portrait.jpg 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-2966'>\n\t\t\t\tTiphaine Chouillet &#038; Laurent Corio\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-2962 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/re-active.fr\/re_active\/la-racine-emile-henry-3-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"454\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/La-Racine-Emile-Henry-3-1-600x454.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-2977\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/La-Racine-Emile-Henry-3-1-600x454.jpg 600w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/La-Racine-Emile-Henry-3-1-768x581.jpg 768w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/La-Racine-Emile-Henry-3-1.jpg 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-2977'>\n\t\t\t\tCocotte Emile Henry\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/re-active.fr\/re_active\/prendre-ses-savoir-faire-a-la-racine\/laracine-chenedecor-leroymerlin\/'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"454\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/LaRacine-cheneDecor-LeroyMerlin-600x454.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-2965\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/LaRacine-cheneDecor-LeroyMerlin-600x454.jpg 600w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/LaRacine-cheneDecor-LeroyMerlin-768x581.jpg 768w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/LaRacine-cheneDecor-LeroyMerlin.jpg 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-2965'>\n\t\t\t\tLa Racine pour Ch\u00eane D\u00e9cor &#8211; Leroy Merlin\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"size-medium wp-image-2964\">La Racine propose aux entreprises de toujours associer le design produit \u00e0 une strat\u00e9gie marketing pour donner plus d&rsquo;opportunit\u00e9s aux collections de rencontrer rapidement son public. Pr\u00e9cisons que pour eux, l&rsquo;innovation est une invention qui rencontre un march\u00e9. \u00a0\u00bb <em>Nous accompagnons les marques et les entreprises sur\u00a0la conception et le\u00a0d\u00e9veloppement de\u00a0nouveaux produits et de nouvelles gammes.\u00a0Notre\u00a0volont\u00e9 est de\u00a0cr\u00e9er\u00a0des produits innovants\u00a0qui parlent de votre marque et\u00a0valorisent\u00a0votre savoir-faire et vos racines.\u00a0Nous intervenons sous forme de workshops de cr\u00e9ativit\u00e9 ou en accompagnement sur des probl\u00e9matiques sp\u00e9cifiques. Notre objectif est de cr\u00e9er, \u00e0 partir des racines de l&rsquo;entreprise ou de la marque, les produits qui feront les succ\u00e8s de demain<\/em>.\u00a0\u00bb, nous expliquent Tiphaine et Laurent. Et de poursuivre\u00a0<em>\u00ab\u00a0Entrepreneurs rattach\u00e9s \u00e0 l\u2019\u00e9conomie sociale et solidaire, notre mission est de valoriser et d\u2019accompagner des savoir-faire en les inscrivant dans un nouveau monde li\u00e9 au partage, au travail de la main et \u00e0 un nouvel art de vivre plus humain. Nous sommes persuad\u00e9s que les savoir-faire de la mati\u00e8re constitueront le luxe de demain: un luxe qui inclut au lieu d\u2019exclure, un luxe qui promeut la valeur r\u00e9elle plut\u00f4t que la valeur immat\u00e9rielle, un luxe qui parle d\u2019humanit\u00e9 et de vivant avant toute chose.\u00a0\u00bb <\/em>Un bien beau programme ! Qu&rsquo;ils soit donc bien entendus par les entreprises en qu\u00eate de renouveau et de nouveaut\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment cr\u00e9er des produits bien dans leur \u00e9poque avec des savoir-faire, parfois ancestraux, d\u00e9j\u00e0 bien enracin\u00e9s? Une bonne question\u00a0qui taraude tout d\u00e9tenteur de savoir-faire qui souhaite les\u00a0pousser vers l&rsquo;innovation et \u00e0 la rencontre de nouveaux publics. C&rsquo;est aussi cette\u00a0question que se\/vous pose le studio La Racine, puisqu&rsquo;elle se retrouve dans sa\u00a0base line : studio d&rsquo;innovation [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[728,1],"tags":[691,692,169,693,694,695,696,697],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coupsdecoeur","category-non-classe","tag-design-produit","tag-emile-henry","tag-innovation","tag-kyoto-contemporary","tag-la-racine","tag-laurent-corio","tag-marketing","tag-tiphaine-chouillet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prendre ses savoir-faire \u00e0 La Racine &#8211; Re Active<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/re-active.fr\/re_active\/prendre-ses-savoir-faire-a-la-racine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prendre ses savoir-faire \u00e0 La Racine &#8211; Re Active\" \/>\n<meta property=\"og:description\" content=\"Comment cr\u00e9er des produits bien dans leur \u00e9poque avec des savoir-faire, parfois ancestraux, d\u00e9j\u00e0 bien enracin\u00e9s? 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