{"id":2133,"date":"2015-05-06T11:35:11","date_gmt":"2015-05-06T09:35:11","guid":{"rendered":"http:\/\/re-active.fr\/blog\/?p=2133"},"modified":"2017-04-15T21:04:30","modified_gmt":"2017-04-15T19:04:30","slug":"paire-fils-nouvelles-bottines-pour-homme-entre-elegance-et-desinvolture","status":"publish","type":"post","link":"https:\/\/re-active.fr\/re_active\/paire-fils-nouvelles-bottines-pour-homme-entre-elegance-et-desinvolture\/","title":{"rendered":"Paire & Fils : nouvelles bottines pour homme, entre \u00e9l\u00e9gance et d\u00e9sinvolture"},"content":{"rendered":"

Paire & Fils, c’est d’abord une paire de copains qui se sont connus sur les bancs de l’\u00e9cole. Pierre de Linares<\/strong>, l’artiste r\u00eaveur et Guillaume Randruut<\/strong>, l’homme d\u2019affaires hyper-actif. Deux amis qui ont toujours aim\u00e9 les souliers, sans jamais trouver un mod\u00e8le qui leur convienne compl\u00e8tement. Et pourquoi pas proposer une nouvelle marque de chaussures ? Le d\u00e9fi est lanc\u00e9, le projet est mont\u00e9 pendant la derni\u00e8re ann\u00e9e d’\u00e9tudes de Pierre et Guillaume \u00e0 l’ISC et la marque Paire & Fils est pr\u00e9sent\u00e9e avec succ\u00e8s au public parisien mi-avril 2015. Entre temps, un ami s’est ralli\u00e9 \u00e0 l’aventure, le trio fait la paire avec B\u00e9ranger de Saint Amand<\/strong>, le commercial aguerri.<\/p>\n

\"Le<\/a>

Le jeune voyou de luxe, \u00ab\u00a0Dis moi comment tu es chauss\u00e9, je te dirai qui tu es\u00a0\u00bb \u00a9 Paire & fils<\/p><\/div>\n

Paire & fils r\u00e9pond \u00e0 plusieurs caract\u00e9ristiques :\u00a0 tout d’abord une exigence de qualit\u00e9 avec une s\u00e9lection de peaux premium et une fabrication 100 % made in Portugal. Ensuite, une nouvelle esth\u00e9tique avec des lignes \u00e9pur\u00e9es et nerveuses, rehauss\u00e9es de multiples d\u00e9tails, dans un nuancier entre bleu atlantique, grains de caf\u00e9 et caviar. Enfin, un souci absolu de confort avec la mise en \u00e9quation de la proportion, du rapprochement et de l’\u00e9quilibre pour un contact optimal du chaussant.<\/p>\n

\"L'homme<\/a>

L’homme press\u00e9, \u00ab\u00a0Si ma chaussure est \u00e9troite que m’importe que le monde soit vaste\u00a0\u00bb \u00a9 Paire & fils<\/p><\/div>\n

\"La<\/a>

La r\u00e9conciliation \u00ab\u00a0A chaque pied son soulier\u00a0\u00bb \u00a9 Paire & fils<\/p><\/div>\n

La premi\u00e8re collection se d\u00e9cline en 3 mod\u00e8les personnifi\u00e9s : un jeune voyou de luxe (qui n’aime pas que le luxe…), un homme press\u00e9 (qui sait prendre son temps !), un p\u00e8re et son fils qui choisissent le m\u00eame mod\u00e8le et c’est la r\u00e9conciliation. En forme de livre ancien, la bo\u00eete dans laquelle est livr\u00e9e chaque paire symbolise l’h\u00e9ritage et la transmission. La marque met d’ailleurs en sc\u00e8ne ses chaussures en proposant aux boutiques d’installer une biblioth\u00e8que en trompe-l’oeil. Une pr\u00e9sentation originale qui sied bien au concept.<\/p>\n

Du 40 au 45, les chaussures sont vendues depuis le 20 avril \u00e0 partir de 180 euros sur la boutique en ligne de Paire & Fils<\/a>. Paire & fils sera\u00a0 \u00e9galement bient\u00f4t pr\u00e9sent\u00a0 dans une dizaine de distributeurs parisiens, ainsi que sur plusieurs e-shops.<\/p>\n

Les prochains mod\u00e8les sont d\u00e9j\u00e0 en cours de conception et comme Paire & fils ne souhaite pas faire de jalouse, la griffe sortira \u00e0 la rentr\u00e9e prochaine une collection capsule pour femme<\/strong>, car la transmission se fait aussi de p\u00e8re en fille.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paire & Fils, c’est d’abord une paire de copains qui se sont connus sur les bancs de l’\u00e9cole. Pierre de Linares, l’artiste r\u00eaveur et Guillaume Randruut, l’homme d\u2019affaires hyper-actif. Deux amis qui ont toujours aim\u00e9 les souliers, sans jamais trouver un mod\u00e8le qui leur convienne compl\u00e8tement. Et pourquoi pas proposer une nouvelle marque de chaussures […]<\/p>\n","protected":false},"author":6,"featured_media":2155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,728,1],"tags":[574,575,576,577,578,579,580],"class_list":["post-2133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-coupsdecoeur","category-non-classe","tag-bottines","tag-bottines-chelsea","tag-chaussures","tag-homme","tag-made-in-portugal","tag-nouvelle-marque","tag-paire-fils"],"acf":[],"yoast_head":"\nPaire & Fils : nouvelles bottines pour homme, entre \u00e9l\u00e9gance et d\u00e9sinvolture – Re Active<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/re-active.fr\/re_active\/paire-fils-nouvelles-bottines-pour-homme-entre-elegance-et-desinvolture\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paire & Fils : nouvelles bottines pour homme, entre \u00e9l\u00e9gance et d\u00e9sinvolture – Re Active\" \/>\n<meta property=\"og:description\" content=\"Paire & Fils, c’est d’abord une paire de copains qui se sont connus sur les bancs de l’\u00e9cole. 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