{"id":173,"date":"2013-03-06T16:09:53","date_gmt":"2013-03-06T15:09:53","guid":{"rendered":"http:\/\/re-active.fr\/blog\/?p=173"},"modified":"2017-04-15T21:20:34","modified_gmt":"2017-04-15T19:20:34","slug":"colloque_mod_spe","status":"publish","type":"post","link":"https:\/\/re-active.fr\/re_active\/colloque_mod_spe\/","title":{"rendered":"La Sorbonne accueille le colloque \u00ab Sciences et d\u00e9cision marketing \u00bb"},"content":{"rendered":"<p style=\"text-align: justify;\">Le d\u00e9partement Etudes et Recherche de <span style=\"color: #5b2444;\"><b>Mod\u2019 Sp\u00e9 Paris<\/b><\/span> et la <strong><span style=\"color: #5b2444;\">F\u00e9d\u00e9ration Fran\u00e7aise du Pr\u00eat-\u00e0-Porter F\u00e9minin<\/span><\/strong>, organisent conjointement le colloque \u00ab\u00a0<b><span style=\"color: #5b2444;\">Sciences et d\u00e9cision marketing<\/span>\u00a0\u00bb <\/b>\u00e0 l\u2019<span style=\"color: #5b2444;\"><b>Universit\u00e9 Paris Sorbonne<\/b><\/span>, salle <span style=\"color: #5b2444;\"><b>Louis Liard<\/b><\/span> (Rue de la Sorbonne, entr\u00e9e n\u00b017), le mardi <strong><span style=\"color: #5b2444;\">9 avril 2013, de 9h \u00e0 13h<\/span><\/strong>.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/modspeparis.com\/#\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-175\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/Mod_spe_logo-150x150.jpg\" alt=\"Mod_spe_logo\" width=\"116\" height=\"116\" srcset=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/Mod_spe_logo-150x150.jpg 150w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/Mod_spe_logo-600x600.jpg 600w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/Mod_spe_logo-768x769.jpg 768w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/Mod_spe_logo-1022x1024.jpg 1022w, https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/Mod_spe_logo.jpg 1024w\" sizes=\"(max-width: 116px) 100vw, 116px\" \/><\/a><a href=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1528\" src=\"https:\/\/re-active.fr\/re_active\/wp-content\/uploads\/02.jpg\" alt=\"02\" width=\"117\" height=\"116\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><b>Pour la premi\u00e8re fois<\/b><\/span>, gr\u00e2ce \u00e0 ce colloque <span style=\"color: #000000;\">Sciences et d\u00e9cision marketing<\/span>, se rencontreront <span style=\"color: #5b2444;\"><b>professionnels de la mode<\/b><\/span> et <span style=\"color: #5b2444;\"><b>chercheurs universitaires <\/b><\/span>pour travailler, ensemble\u00a0: <span style=\"color: #000000;\">Mod\u2019 Sp\u00e9 Paris<b> <\/b><\/span>veut ainsi apporter<b> <\/b>un appui direct aux dirigeants \u00e0 qui il appartient de faire les bons choix strat\u00e9giques pour leurs entreprises.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><strong>Programme du colloque<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><b>9h30\u00a0: <\/b><\/span>Introduction par le professeur Robert-Vincent Joule<strong><span style=\"color: #5b2444;\">10h\u00a0:<\/span><\/strong> Marek Weltrowski, Cegip Saint-Hyacinte, Canada &#8211; <em>Quand les \u00e9tiquettes parlent d&rsquo;\u00e9cologie<\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><b>10h20\u00a0<\/b>:<\/span> Christine Kratz, PhD, ICN Business School, France &#8211; <i>La pratique des collections exclusives par les enseignes\u00a0: volont\u00e9 strat\u00e9gique vs. comportement des consommatrices<\/i><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #5b2444;\">10h40\u00a0:<\/span><\/strong> Hanene Oueslati, Universit\u00e9 de Haute-Alsace, France &#8211; <i>Int\u00e9gration per\u00e7ue des canaux de distribution et confiance \u00e0 l&rsquo;\u00e9gard d&rsquo;une enseigne multicanal\u00a0: le cas des enseignes de pr\u00eat-\u00e0-porter<\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><strong>11h15\u00a0:<\/strong><\/span> Anne Flore Maman, Larraufie PhD, France &#8211; <i>Vers une lecture synth\u00e9tique de l&rsquo;effet du pays d&rsquo;origine et de ses cons\u00e9quences marketing et manag\u00e9riales dans le secteur de la mode<\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><strong>11h35\u00a0:<\/strong><\/span> Angy Geerts, Universit\u00e9 de Mons, Belgique &#8211; <i>Marques de luxe sur Internet\u00a0: typologie du comportement communicationnel en ligne<\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><strong>11h55\u00a0:<\/strong><\/span> Lucas Marchetti, CELSA, Universit\u00e9 Paris Sorbonne, France &#8211; <i>Mode\u00a0: lecture socioculturelle et s\u00e9miotique<\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><strong>12h15\u00a0:<\/strong><\/span> Emilie Coutant, Universit\u00e9 Paris Sorbonne, France &#8211; <i>La mode\u00a0: outil de d\u00e9cryptage du futur<\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><strong>12h35\u00a0:<\/strong><\/span> Brigitte de Faultrier, ESSCA Ecole de Management, Angers, France &#8211; <i>Strat\u00e9gies cross canal des distributeurs cible enfants (de 6 \u00e0 12 ans)\u00a0: le nouveau challenge pour les consommateurs de demain<\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><strong>12h55\u00a0:<\/strong><\/span> Cl\u00f4ture par Ren\u00e9 Mardellat, directeur g\u00e9n\u00e9ral Mod Sp\u00e9 Paris<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #5b2444;\"><b>Mod\u2019 Sp\u00e9 Paris <i>\u00ab Au plus pr\u00e8s des attentes de l\u2019\u00e9conomie de la mode \u00bb<\/i><\/b><\/span><\/p>\n<p style=\"text-align: justify;\">Modalit\u00e9s d&rsquo;inscription en ligne sur le site <a href=\"http:\/\/modspeparis.com\/inscription\/\">http:\/\/modspeparis.com\/inscription\/<\/a><br \/>\n200\u20ac par entreprise inscrite (1 personne) puis 50\u20ac pour tout participant accompagnant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9partement Etudes et Recherche de Mod\u2019 Sp\u00e9 Paris et la F\u00e9d\u00e9ration Fran\u00e7aise du Pr\u00eat-\u00e0-Porter F\u00e9minin, organisent conjointement le colloque \u00ab\u00a0Sciences et d\u00e9cision marketing\u00a0\u00bb \u00e0 l\u2019Universit\u00e9 Paris Sorbonne, salle Louis Liard (Rue de la Sorbonne, entr\u00e9e n\u00b017), le mardi 9 avril 2013, de 9h \u00e0 13h. Pour la premi\u00e8re fois, gr\u00e2ce \u00e0 ce colloque Sciences [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1],"tags":[27,28,29,30],"class_list":["post-173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-non-classe","tag-colloque","tag-federation-francaise-du-pret-a-porter-feminin","tag-mod-spe-paris","tag-universite-paris-sorbonne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Sorbonne accueille le colloque \u00ab Sciences et d\u00e9cision marketing \u00bb &#8211; Re Active<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/re-active.fr\/re_active\/colloque_mod_spe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Sorbonne accueille le colloque \u00ab Sciences et d\u00e9cision marketing \u00bb &#8211; Re Active\" \/>\n<meta property=\"og:description\" content=\"Le d\u00e9partement Etudes et Recherche de Mod\u2019 Sp\u00e9 Paris et la F\u00e9d\u00e9ration Fran\u00e7aise du Pr\u00eat-\u00e0-Porter F\u00e9minin, organisent conjointement le colloque \u00ab\u00a0Sciences et d\u00e9cision marketing\u00a0\u00bb \u00e0 l\u2019Universit\u00e9 Paris Sorbonne, salle Louis Liard (Rue de la Sorbonne, entr\u00e9e n\u00b017), le mardi 9 avril 2013, de 9h \u00e0 13h. 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